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How Do You Measure the Success of Product Marketing?Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views 0 Προεπισκόπηση
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How Is Product Marketing Different from Product Management?In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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Internal Teams Not Knowing What We Do: The Visibility Challenge for Product MarketingOne of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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Product marketing: what is it and why is it needed in ITProduct marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...0 Σχόλια 0 Μοιράστηκε 20χλμ. Views 0 Προεπισκόπηση
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The Challenge of Educating Other Functions About Product MarketingProduct Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What is Product Marketing?In today’s competitive business landscape, products alone are not enough to guarantee success. Even the most innovative solution can fail if it isn’t positioned correctly, marketed effectively, or understood by the target audience. This is where product marketing comes in—a discipline that sits at the intersection of product development, sales, and marketing. Product...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views 0 Προεπισκόπηση
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Is There a Market for My Product or Service?One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...0 Σχόλια 0 Μοιράστηκε 17χλμ. Views 0 Προεπισκόπηση
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Can Indie Hacking Lead to a Sustainable Full-Time Income?Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...0 Σχόλια 0 Μοιράστηκε 14χλμ. Views 0 Προεπισκόπηση
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Common Techniques Used in Growth HackingGrowth hacking is all about rapid experimentation, creativity, and leveraging low-cost strategies to achieve measurable growth. Unlike traditional marketing, which may focus on brand awareness over months or years, growth hacking seeks immediate, scalable results. The right techniques allow businesses to acquire new users, retain existing ones, and maximize revenue—all while minimizing...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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Describe a Launch You Worked On—What Went Well? What Would You Change?Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views 0 Προεπισκόπηση
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How AI is Impacting EntrepreneurshipIn recent years, Artificial Intelligence (AI) has emerged as a game-changing technology, revolutionizing industries across the globe. For entrepreneurs, AI presents an array of opportunities to innovate, streamline processes, and drive business growth. From enhancing decision-making to automating mundane tasks, AI is transforming the entrepreneurial landscape. In this article, we will explore...0 Σχόλια 0 Μοιράστηκε 12χλμ. Views 0 Προεπισκόπηση
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How Can Brands Collaborate with Content Creators?In today’s digital landscape, collaboration between brands and content creators has become an essential strategy for reaching consumers in an authentic and engaging way. As social media and digital platforms continue to dominate, content creators — whether they’re influencers, bloggers, vloggers, or social media stars — have built highly engaged and loyal communities....0 Σχόλια 0 Μοιράστηκε 11χλμ. Views 0 Προεπισκόπηση
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How Can I Improve User Retention?Acquiring new users is only half the battle in building a successful business. The real challenge—and opportunity—lies in retaining users long term. Strong retention indicates that people not only try your product but continue to find value, become loyal advocates, and contribute to predictable revenue streams. Improving retention is both an art and a science, requiring a mix of...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Do I Become a Startup Founder?Becoming a startup founder is an exciting and challenging journey, often filled with uncertainty, risk, and immense opportunity. Whether you have a groundbreaking idea or a passion for solving problems, turning that vision into a successful business requires dedication, resourcefulness, and strategic planning. In this article, we’ll walk you through the steps to becoming a startup...0 Σχόλια 0 Μοιράστηκε 10χλμ. Views 0 Προεπισκόπηση
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How Do I Choose a Niche or Find Profitable Affiliate Products?One of the most important decisions in affiliate marketing is choosing your niche. Your niche defines who you serve, the type of content you’ll create, and ultimately, how profitable your business will be. Get it wrong, and you may struggle to make sales. Get it right, and you’ll have a solid foundation for long-term income. This article will walk through how to choose a niche, how...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Do I Determine My Startup Costs and Other Expenses?Starting a new business can be an exciting yet overwhelming experience. One of the most crucial steps in setting up a successful startup is determining your startup costs and understanding the ongoing expenses that will arise as your business grows. Getting this right is essential for ensuring that you don’t run into financial troubles early on. Here’s a guide to help you identify...0 Σχόλια 0 Μοιράστηκε 10χλμ. Views 0 Προεπισκόπηση
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