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Dacey Rankins

adicionou um novo artigo Business
2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Leonard Pokrovski

adicionou um novo artigo Business
2024-08-28 21:41:43 -

Product marketing: what is it and why is it needed in IT
Product marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-17 16:41:42 -

Can Indie Hacking Lead to a Sustainable Full-Time Income?
Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-19 14:55:25 -

How AI is Impacting Entrepreneurship
In recent years, Artificial Intelligence (AI) has emerged as a game-changing technology, revolutionizing industries across the globe. For entrepreneurs, AI presents an array of opportunities to innovate, streamline processes, and drive business growth. From enhancing decision-making to automating mundane tasks, AI is transforming the entrepreneurial landscape. In this article, we will explore...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-27 16:01:18 -

How Can Brands Collaborate with Content Creators?
In today’s digital landscape, collaboration between brands and content creators has become an essential strategy for reaching consumers in an authentic and engaging way. As social media and digital platforms continue to dominate, content creators — whether they’re influencers, bloggers, vloggers, or social media stars — have built highly engaged and loyal communities....

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Dacey Rankins

adicionou um novo artigo Business
2025-04-04 14:21:41 -

How Do I Become a Startup Founder?
Becoming a startup founder is an exciting and challenging journey, often filled with uncertainty, risk, and immense opportunity. Whether you have a groundbreaking idea or a passion for solving problems, turning that vision into a successful business requires dedication, resourcefulness, and strategic planning. In this article, we’ll walk you through the steps to becoming a startup...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-03 14:22:51 -

How Do I Determine My Startup Costs and Other Expenses?
Starting a new business can be an exciting yet overwhelming experience. One of the most crucial steps in setting up a successful startup is determining your startup costs and understanding the ongoing expenses that will arise as your business grows. Getting this right is essential for ensuring that you don’t run into financial troubles early on. Here’s a guide to help you identify...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-11 16:58:52 -

How do I find my first customers?
Every startup starts with zero customers. The first few are the hardest to get—but they’re also the most important. They validate your idea, give you valuable feedback, and can become your earliest advocates. So, how do you go from zero to one (and beyond)? Here’s a practical guide to finding your first customers. 1. Start With Your Network Before casting a wide net, tap...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-10 14:56:20 -

How Do I Scale My Startup?
Scaling a startup is a thrilling milestone, but it comes with its own unique set of challenges. While the early days are focused on establishing product-market fit, customer acquisition, and finding a sustainable business model, scaling requires a shift toward growth—focusing on increasing revenue, expanding operations, and building a sustainable, scalable infrastructure. Here’s a...

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