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Dacey Rankins

adicionou um novo artigo Business
2025-03-13 15:44:34 -

Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is necessary. While it’s possible to start a business without one, having a well-structured plan can significantly improve your chances of success. A business plan serves as a roadmap, guiding you through each stage of growth and helping you make informed decisions. What Is a Business Plan? A...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 19:00:51 -

How Is a Marketing Strategy Different from a Marketing Plan or Tactics?
Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 18:53:04 -

How Long Should a Marketing Plan Be?
Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-02 19:58:18 -

Strategy vs. Tactics in Digital Marketing: What’s the Difference?
Introduction: Why This Distinction Matters One of the biggest mistakes businesses make in digital marketing is confusing strategy with tactics. They are closely related, but not the same. Without a strategy, tactics lack direction. Without tactics, strategy remains theoretical. Think of it like a road trip: Strategy = choosing the destination (overall plan). Tactics = the actual...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-11 16:55:31 -

What Are the Best Growth Strategies for Startups?
Startups thrive on innovation, agility, and most importantly—growth. But achieving sustainable growth in a competitive landscape can be challenging. For founders and entrepreneurs, having a well-defined strategy can mean the difference between becoming the next big thing or fading into obscurity. Here are some of the most effective growth strategies that startups can implement to...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 16:09:44 -

What Are the Risks of Launching a New Product (and How to Avoid Them)?
Launching a new product can be one of the most exciting — and dangerous — moments for a business.It’s the moment where innovation meets the market, and the stakes couldn’t be higher. A well-executed launch can elevate a brand into industry leadership, while a poorly prepared one can waste months (or years) of work and damage credibility. In this in-depth guide...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:24:20 -

What Is a Marketing Strategy vs. Marketing Tactics? (And Why the Difference Matters More Than Ever)
Introduction: Why Strategy vs. Tactics Confuses So Many Marketers If you’ve ever heard someone say, “We need a new marketing strategy — let’s run some Facebook ads!” then you’ve witnessed one of the most common misunderstandings in business. Here’s the truth: running ads is not a strategy — it’s a tactic. This confusion between strategy...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 18:56:03 -

What Is a Marketing Strategy?
Introduction Every successful business, from global corporations to local startups, operates on the backbone of a clear marketing strategy. Yet, many professionals still confuse marketing strategy with marketing plans or campaigns. A marketing strategy is far more than a checklist of activities — it’s the overarching framework that defines why and how your business reaches...

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