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Dacey Rankins

added blog Business
2025-03-13 15:44:34 -

Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is necessary. While it’s possible to start a business without one, having a well-structured plan can significantly improve your chances of success. A business plan serves as a roadmap, guiding you through each stage of growth and helping you make informed decisions. What Is a Business Plan? A...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:58:18 -

Strategy vs. Tactics in Digital Marketing: What’s the Difference?
Introduction: Why This Distinction Matters One of the biggest mistakes businesses make in digital marketing is confusing strategy with tactics. They are closely related, but not the same. Without a strategy, tactics lack direction. Without tactics, strategy remains theoretical. Think of it like a road trip: Strategy = choosing the destination (overall plan). Tactics = the actual...

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Dacey Rankins

added blog Business
2025-04-11 16:55:31 -

What Are the Best Growth Strategies for Startups?
Startups thrive on innovation, agility, and most importantly—growth. But achieving sustainable growth in a competitive landscape can be challenging. For founders and entrepreneurs, having a well-defined strategy can mean the difference between becoming the next big thing or fading into obscurity. Here are some of the most effective growth strategies that startups can implement to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:24:20 -

What Is a Marketing Strategy vs. Marketing Tactics? (And Why the Difference Matters More Than Ever)
Introduction: Why Strategy vs. Tactics Confuses So Many Marketers If you’ve ever heard someone say, “We need a new marketing strategy — let’s run some Facebook ads!” then you’ve witnessed one of the most common misunderstandings in business. Here’s the truth: running ads is not a strategy — it’s a tactic. This confusion between strategy...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 15:34:32 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In B2B organizations, growth doesn’t happen by chance—it’s the result of disciplined strategy, constant measurement, and a willingness to adapt. Yet, many leadership teams fall into the trap of focusing only on surface-level metrics like quarterly revenue or lead volume. While important, these numbers don’t tell the full story. The most successful B2B leaders ask better...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:37:03 -

What Skills Are Essential for a CMO?
The role of the Chief Marketing Officer (CMO) is one of the most complex in modern business. Unlike traditional executives who may focus narrowly on operations or finance, CMOs must bridge strategy, creativity, technology, data, leadership, and customer experience. To succeed, today’s CMOs need an expansive skill set that blends both hard skills (like data analysis and digital marketing)...

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Dacey Rankins

added blog Business
2025-09-13 19:10:12 -

What Skills Are Required to Be a Product Marketer?
Product marketing has emerged as one of the most dynamic and cross-functional roles in modern organizations. Sitting at the intersection of product development, sales, and marketing, product marketers ensure that products are positioned effectively, launched successfully, and adopted by the right audiences. But what exactly does it take to be a great product marketer? Unlike traditional roles...

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