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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

a adăugat un sunet Business
2025-09-05 15:38:21 -

What Is Sustainable Growth in Business?
Growth is the ultimate goal for most businesses, but not all growth is created equal. Some companies scale rapidly only to crash when they cannot manage costs, meet demand, or adapt to market shifts. Others achieve steady, long-term success by focusing on sustainable growth—a strategy that balances short-term performance with long-term resilience. This article explores what sustainable...

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Dacey Rankins

a adăugat un sunet Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

a adăugat un sunet Business
2025-09-12 16:26:10 -

How Does Growth Hacking Relate to Growth Marketing?
Over the last decade, the terms growth hacking and growth marketing have become common in conversations about business expansion, particularly in digital-first companies. They are sometimes used interchangeably, which creates confusion. In reality, growth hacking and growth marketing are closely related but distinct concepts. Growth hacking is often described as the experimental, rapid-testing...

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Dacey Rankins

a adăugat un sunet Business
2025-09-17 10:53:01 -

Is Viral Growth Always Desirable?
Viral growth is one of the most exciting concepts in business and marketing. The idea that your product, campaign, or content can spread rapidly without heavy marketing spend has fueled the success of companies like TikTok, Dropbox, and WhatsApp. But while viral growth can deliver rapid user acquisition and brand exposure, it isn’t always the holy grail it appears to be. In fact, viral...

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Dacey Rankins

a adăugat un sunet Business
2025-09-12 16:22:41 -

What Are the Challenges or Critiques of Growth Hacking?
Since the term was first introduced in 2010, growth hacking has become one of the most talked-about concepts in modern marketing and product development. It’s praised for its creativity, data-driven nature, and ability to deliver rapid results without the hefty budgets required by traditional marketing. But growth hacking isn’t without its challenges and critics. Some argue that it...

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Dacey Rankins

a adăugat un sunet Business
2025-03-06 18:31:35 -

What Role Does Corporate Governance Play in Late-Stage Startups?
As startups grow into mature businesses, they face new challenges that require strong corporate governance to ensure stability, scalability, and investor confidence. Late-stage startups, often preparing for IPOs or major acquisitions, need well-defined governance structures to maintain efficiency, accountability, and ethical decision-making. Effective corporate governance plays a critical role...

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Dacey Rankins

a adăugat un sunet Business
2025-09-09 14:27:01 -

What Universal Concerns Exist Around Growth?
Growth is a concept that stretches across every level of existence—from the individual to societies, from organisms to economies, and even to the natural world. While the forms of growth differ, certain universal concerns consistently emerge. Whether we’re talking about a child’s development, a company scaling operations, or a nation expanding its economy, the underlying...

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Dacey Rankins

a adăugat un sunet Business
2025-02-03 16:08:42 -

Why is the Issue of Sustainability Important for Development?
Sustainability is one of the most pressing issues facing global development today. As the world grapples with challenges such as climate change, resource depletion, and growing inequalities, the need for sustainable practices has never been more urgent. Sustainability ensures that there are sufficient resources and a healthy environment to support ongoing and future development, linking...

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