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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-12 15:41:51 -

Web Marketing and the Creator Economy: Strategies for Sustainable Growth
Introduction Web marketing has become one of the most powerful forces driving modern business — from global brands to solo creators and small startups. It’s not just about having a website or running ads anymore. Today, web marketing is about building a digital presence that informs, connects, and converts. For vloggers, entrepreneurs, and content-driven brands, mastering web...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-09-05 15:38:21 -

What Is Sustainable Growth in Business?
Growth is the ultimate goal for most businesses, but not all growth is created equal. Some companies scale rapidly only to crash when they cannot manage costs, meet demand, or adapt to market shifts. Others achieve steady, long-term success by focusing on sustainable growth—a strategy that balances short-term performance with long-term resilience. This article explores what sustainable...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-20 17:07:53 -

How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases of business growth. What works to acquire the first 100 or 1,000 customers often breaks when a company tries to reach 10,000, 100,000, or more. Costs rise, channels saturate, teams strain, and efficiency declines. True acquisition scaling is not about “doing more.” It is about building...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-09-12 16:26:10 -

How Does Growth Hacking Relate to Growth Marketing?
Over the last decade, the terms growth hacking and growth marketing have become common in conversations about business expansion, particularly in digital-first companies. They are sometimes used interchangeably, which creates confusion. In reality, growth hacking and growth marketing are closely related but distinct concepts. Growth hacking is often described as the experimental, rapid-testing...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-11 18:44:03 -

How Often Should I Post Vlogs, and How Long Should They Be?
Introduction Once you’ve found your niche and started creating content, the next big question arises: “How often should I post, and how long should my videos be?” This is one of the most common questions vloggers face, whether they’re new creators trying to establish consistency or experienced ones refining their strategy. The truth is, there’s no...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-09-17 10:53:01 -

Is Viral Growth Always Desirable?
Viral growth is one of the most exciting concepts in business and marketing. The idea that your product, campaign, or content can spread rapidly without heavy marketing spend has fueled the success of companies like TikTok, Dropbox, and WhatsApp. But while viral growth can deliver rapid user acquisition and brand exposure, it isn’t always the holy grail it appears to be. In fact, viral...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-09-12 16:22:41 -

What Are the Challenges or Critiques of Growth Hacking?
Since the term was first introduced in 2010, growth hacking has become one of the most talked-about concepts in modern marketing and product development. It’s praised for its creativity, data-driven nature, and ability to deliver rapid results without the hefty budgets required by traditional marketing. But growth hacking isn’t without its challenges and critics. Some argue that it...

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Leonard Pokrovski

Ajouter une nouvelle offre d'emploi Economics
2026-01-28 19:46:30 -

What Is Economic Growth?
What Is Economic Growth?GDP Growth, Development, and Productivity Economic growth is one of the most widely discussed concepts in economics because it is closely linked to living standards, employment, and a country’s overall prosperity. Governments, businesses, and citizens often judge economic success by how fast an economy is growing. However, economic growth is more than just a...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-12-08 18:28:12 -

What Is Prospecting in Sales?
In sales, nothing meaningful happens until you find the right people to sell to. That first step — searching for potential customers — is called prospecting. And while "closing deals" gets more glamour, successful prospecting is the backbone of consistent sales. Without good prospects, even the best pitch will fall flat. This article explores what prospecting really means, why it's...

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