Why Blogging Can't Be Delegated? Or How to Forget About Sales?
I often meet experts who complain about the lack of sales through a blog, and when we start to analyze it in detail, it turns out that they themselves do not blog at all.
You can find yourself an SMM specialist, but what is bad is to give them responsibility for your business and your sales.
Why is it important to blog yourself? Let's figure it out...
1. The packaging of the blog, your product and offer are built on the basis of your target audience. The expert himself must understand his product, because the strategies for promotion and sales directly depend on these aspects.
2. Content conveys important meanings and reveals you as a person. People go to people, and they care about you, your thoughts, your experience.
Do you think an SMM specialist for $300 will bother about how to build a funnel in content, a funnel in a blog, how to lead to sales? I think not, and the posts will most likely be random, not connected to each other by one semantic line.
3. It is important to build sales on desires and pains, then you will not have problems with applications. You understand your clients better than anyone.
4. Advertising - I have nothing against it, delegate, but also do not forget about the meanings. It is best to write them yourself, and I think the targetologist can handle the technical part.
The first thing that can be delegated is mailings, routine processes to an assistant, then sales to a diagnostician, involvement in the training process to a curator, but the blog is the cherry on the cake, it is better to leave it to yourself!
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