Everything is stable
Since real estate is not a cheap commodity, its advertising, as a rule, is expensive and thorough. At the dawn of the emergence of a market economy, developers used ads in newspapers, small budget banners, and a ticker on TV. Now the advertising of developers has a more presentable appearance, remaining quite conservative.

Contextual advertising is not ignored. Proven and proven methods are still popular: materials in the press, banners in the media, outdoor advertising, advertising videos.

In the content of advertising, most of them are stable. The usual images that reveal the meaning of the proposed product are demonstrated: a house, a courtyard, a park, an interior. In this regard, many people have a similar approach: at the initial stage, they show the references of the future residential complex, then its infrastructure and apartment layout. There are exceptions, but many do not dig "deeper" and do not bother. So, if some characteristic or part of the house becomes popular (for example, a lobby or a closed courtyard), then everyone talks about it, often without specifics - what exactly is unique about a particular product.