15-17% of B2B sales in the world today pass through marketplaces - the segment of "business" online sales is growing 2.9 times faster than B2C.

In 10 years, the online trading market has grown fivefold. The growth driver was marketplaces, including in the B2B direction.

According to the global market research agency Wunderman Thompson, the global B2B market is worth $8.2 trillion and will grow to $18.5 trillion by 2026. 15-17% of B2B transactions in the world are already concluded on marketplaces, and in 2024, according to experts, this figure may grow to 30%.

Sellers and buyers in metallurgy, for example, are united by the ZhaoGang platform, Fordag (wood) is engaged in trade in the woodworking industry, and Get-Daimonds helps organize purchases in the diamond mining and production segment.

The development of marketplaces is rightly considered a driver for the development of e-commerce in B2B. The role of online platforms is emphasized, for example, in the large-scale B2B study Motion.

In general, the development of B2B marketplaces was facilitated by a combination of factors:

Supply chain problems amid the pandemic. 2020 changed the usual supply channels: companies had to look for new suppliers and transfer some of the processes online. According to Deloitte, global B2B commerce sank by 2.6% during the pandemic - but B2B online commerce grew by 11.8%.
A global trend towards the transition of business to online. According to McKinsey, in 2022, 65% of B2B companies in the world preferred to conduct transactions online.
Development of marketplaces in B2C.