For several years now, TikTok has been the leader among social networks, especially among short vertical video platforms. One way to draw attention to your content on TikTok is through a viral effect. This is a process that allows you to quickly distribute your video to the users of the platform, making it very popular.

However, making a viral video on TikTok is a complicated and not always guaranteed process. In this article, we'll look at some tips and tricks to help you increase the chances of your TikTok video going viral.

How Content Goes Viral on TikTok

TikTok's algorithms work based on a variety of factors that determine which videos will be shown to users and in what order. Some of these factors include:

User Preferences: TikTok's algorithm takes into account which videos a user has already watched, liked, and shared to understand which videos they like and what they should show later. Viral videos are shown to almost all users, or new registered accounts.
Viewing time: If the user watches the video to the end, it tells the algorithm that the content is interesting and worth promoting to more users.
Comments and reactionsand: The number of comments and reactions to a video also plays a role in its promotion on TikTok. If a video evokes emotions in users, it can help it become more popular.
Keywords and hashtags: Using the right keywords and hashtags can also increase the likelihood that your video will get featured in other users' recommendations and become popular on TikTok. Hashtags and a description will also help you find your video faster through search.
Topicality: TikTok takes into account which videos are relevant and in line with current trends and themes. Therefore, creating content that is relevant to current topics and trends can help your video become more popular.
An interesting observation: there are times when videos initially do not gain views at all, but over time, when it becomes relevant, views begin to grow sharply. For example, it can happen with a specific holiday or edith with a popular person with whom something happened (this was the case with the death of Elizabeth II in 2022).
Content Quality: Finally, TikTok's algorithm takes into account the quality of the content and the technical characteristics of the video, such as resolution and soundtrack.
The combination of these factors allows TikTok's algorithm to determine which videos should be promoted and which will be most interesting to certain users. This explains why some videos go viral on TikTok while others don't.

Working Tips on How to Make a Viral Video on TikTok

Originality
The originality of the content is very important for your video to go viral on TikTok and grab users' attention. This means that you have to create unique and interesting content that is different from what is already on the platform.
Example: Habane Leym

If you're creating content that's already on TikTok, then there's a chance that it won't get much attention. However, there is another side of the coin. If algorithms don't really like your original ideas, then try to follow the trends in other countries. Translate and adapt the video to your audience/country and you will get a good result, but you may be criticized for this.

In addition, it is important to use the tools that TikTok provides to make your content even more original. For example, the Duet feature allows you to create a video together with another user, which can lead to unique and interesting content.

Emotional appeal
Emotional appeal is one of the key factors that influence how successful your content will be on TikTok. For your video to grab users' attention, it needs to evoke emotions and feelings in them.

One way to create emotionally appealing content is to use music and sound effects that can help convey the mood and emotion in your video.

Another way to create emotionally engaging content is to use characters that can generate empathy in viewers. For example, you can use characters that can evoke a smile, empathy, or curiosity in viewers.

In addition, it is important to use bright and expressive gestures and facial expressions in your video to emphasize the emotions you are trying to convey. For example, you can use your hyperactivity to convey an energetic or cheerful attitude.

Participation in challenges
Participating in challenges is one of the most popular ways to draw attention to your content on TikTok. Challenges are trends that are becoming popular on the platform due to the fact that many users create their own videos using a specific hashtag and theme.

Challenges can be related to music, dance, fitness, makeup, cosmetics, food, fashion, comedy, and many other topics. It is important to choose a topic that fits your interests and skills, as well as a topic that is popular on the platform.

Also, videos with an unusual approach or fail often go viral among the challenges that are boring to everyone. For example, during a popular dance, a mother or younger brother comes into the room and continues the dance.

Use only popular music
Using popular music is another way to draw attention to your content on TikTok. TikTok has a huge library of music that users can use to create their videos. However, using popular music can help you attract more viewers, as it is already familiar to many users.

It is best to use a ready-made audio track. In such a case, your video will be among the list of others if someone clicks on the audio. Also, some users may rewatch or watch to the end of the video just because of their favorite music or favorite moment in the music, which will play into your hands.

Call to Action
A call to action (CTA) is an essential element of any content that can help you increase your audience's engagement and engagement. TikTok has several ways to use CTAs to attract more viewers and followers.

A video with the caption "send to a friend who..." will make you repost and promote your video, "the number of subscribers 5 in the list @ this is your future money" will promote the video through comments, and a selection of unusual wallpapers for your phone or movies to watch will make people save your video to their favorites. In this way, you will get a viral video on TikTok without hate.

The first seconds of the video
The first three seconds of a TikTok video are very important, as it is during this time that the viewer decides whether or not to continue watching. If the content does not interest the viewer in the first three seconds, then the likelihood that he will continue watching is extremely small.

Therefore, in order to attract the attention of viewers, it is necessary to create bright, memorable and interesting video beginnings. For example, you can use unusual music, a non-standard approach to shooting, or an interesting idea.

In addition, the first three seconds are also important for TikTok's algorithm. If a video gets a lot of views and likes in the first three seconds, then the algorithm starts recommending it to a wider audience.

Overall, the first seconds of a TikTok video play a key role in its success. Therefore, it is worth paying special attention to the beginning of the content and trying to make it as attractive and interesting as possible for viewers.

Analysis of competitors and trends on TikTok

Analyzing competitors and trends on TikTok is an important step in creating successful content. First you need to study the accounts of competitors who are engaged in similar topics. You need to pay attention to which videos get more views and likes, what hashtags they use, which music tracks are popular.

To analyze competitors and trends, you can use special tools such as TikTok Analytics or third-party analytics services. They allow you to find out data on views, likes, comments and other indicators of competitors' accounts, as well as track popular hashtags and trends.

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