Medical business is a type of entrepreneurial activity for the provision of services for the diagnosis, treatment and prevention of diseases. The business entity is a private doctor or a whole clinic, and the costs of providing medical care, taking into account the added value, are compensated by the patient.

Preparation for the opening of a medical business

Opening any business begins with analytics, developing a plan and strategy. It is necessary to make sure that the service in the field of medicine will really be in demand, and investments will quickly pay off and begin to make a profit. You also need to understand that in order to provide medical care, a clinic or a private specialist must obtain the appropriate license and pay a state fee.

To organize your own business, it is recommended to open an LLC - choose the founder, general director, chief accountant, open a bank account and make a minimum authorized capital. In addition to the license, a list of the following documents should be prepared:

• sanitary and epidemiological conclusion of Rospotrebnadzor;
• registration certificates for equipment, consumables, medical furniture;
• employment contracts with employees who will work in the medical center;
• copies of diplomas and certificates for each specialist admitted to the staff.

Choosing a location is another important preparatory step in planning a medical business. Transport accessibility and good cross-country ability are the basic criteria for choosing a location. It will also be necessary to recruit qualified personnel, order equipment and consumables, spend money on promotion and advertising.

20 business ideas in medicine

Modern medicine provides a lot of opportunities to open your own business. New methods of treatment and diagnosis, new drugs and procedures that will be in demand among patients regularly appear. 20 examples of business ideas are collected in this review.

1. Dental office. Dentistry is one of the first areas of medicine to pass into private hands. With a competent choice of location, you can successfully compete with colleagues and quickly reach payback.
2. Ophthalmological clinic. The list of medical services of the institution will include complete vision diagnostics, patient counseling, selection of glasses and contact lenses, laser, surgical and surgical treatment.
3. Development and sale of medical applications. Business goes online, so today every clinic and medical center needs an intuitive, convenient application for a smartphone. To implement a business idea, you will need a team of IT developers and competent marketing.
4. Production of dietary supplements. Although dietary supplements are not drugs, they are popular due to their safety and ability to maintain health. For the development of retail trade, it is necessary to conclude a contract with pharmacies or engage in direct sales.
5. Multidisciplinary clinical center. The advantages of this business are the opportunity to develop in several areas at once - urology, surgery, traumatology, pediatrics, gynecology, gastroenterology, etc. Minus business schemes - large investments and a laborious process of recruiting personnel.
6. Health coach. This is a prosperous and profitable business option for one or two doctors. A coach is a specialist who helps to compile courses of anabolic steroids and monitors the health of athletes.
7. Registration of medical certificates. The conclusions of doctors are required when applying for a job, obtaining a driver's license, for entering a university, for carrying weapons, managing ships, etc. The main emphasis will have to be on diagnostics, so you will need to purchase equipment.
8. Private ambulance. A good alternative to the municipal "emergency", only more operational and comfortable. Modern cars, mobile equipment of the latest generation and a full range of medicines are the main components of success in the business of this segment.
9. Department of Obstetrics and Gynecology. A private center should attract women with high service, attentive attitude of the staff and reasonable price tags. The range of medical services is quite extensive - consultations, diagnosis, treatment, management of pregnancies, reception of a pediatrician and neonatologist.
10. Pharmacy chain. The sale of medicines is the most profitable business with excellent prospects. You can sell not only medicines, but also cosmetics, hygiene items, diagnostic devices. Points of sale with the status of "pharmacy" also have the right to manufacture medicines.
11. Sale of medical equipment at retail. To develop in this area, it is necessary to establish contacts with potential buyers and choose the right niche for the implementation of the idea.
12. Production of consumables. Disposable syringes, drip systems, dressing material, napkins, test strips - this is just a small list of products that will always be in demand in medicine.
13. Private venereologist. Any sensitive issues of a medical nature are more comfortable for patients to solve privately. In the department of venereology, the client should be able to be examined and receive treatment, ideally with a guarantee of anonymity.
14. Narcological center. Another sensitive topic is chemical dependencies, which are difficult to cope with in public clinics. In a private medical center, you should create comfortable conditions for drug and alcohol addicts, attract psychologists and therapists. The services of visiting a narcologist to the house, coding, treatment for gambling addiction are also in demand.
15. Medical laboratory. There is a whole list of studies that are available only in private laboratories. Well, if your building will be located next to the medical institution or on its territory - a stable flow of customers is guaranteed.
16. Diagnostic center. The possibilities of modern diagnostics are expanding every day, as well as the prospects for profit in this segment. Ultrasound examinations, gastroduodenoscopy, electrocardiography, electroencephalography are the most affordable diagnostic methods and good ideas for novice entrepreneurs.
17. Department of Physiotherapy. Start-up capital in the medical business will be required for the purchase of a complex of devices - for electrophoresis, phonophoresis, darsonvalization, magnetotherapy, ozone therapy, etc. One of the branches of the industry is the rehabilitation of athletes after sports injuries.
18. Blood bank. In the field of health care, such a service will always be relevant. The main thing is that not only the most common, but also rare blood groups are available to customers.
19. Physical Therapy Center. Moderate physical activity is useful for patients with any pathologies, with rare exceptions. The service will be in demand among people who suffer from obesity, heart and vascular diseases. Physical therapy is prescribed for diseases of the musculoskeletal system, during pregnancy, after injuries and operations.
20. Massage room. If you want to start a business, but do not have a higher medical education, open a massage room. To conduct sessions, it is enough to take courses and practice skills.

How to promote a medical business

Competition in the healthcare sector is greater than ever. The correct choice of a medical niche, the development of a strategy and the preparation of documents are only a small part of the tasks that a businessman has to solve. Without advertising and competent promotion, even a promising business idea is doomed to failure. There are a few tips that will help you enter the market without serious investments in advertising:

• Study the target audience – who can become your client, what is appreciated in this niche and what new things you can offer patients.
• Borrow ideas from competitors – see how they attract customers, where they advertise and what they offer.
• Cooperate with colleagues - agree on mutual promotion, advertise a businessman-related, and in return ask to share your business cards.
• Use social networks - here you can recruit the first customers, at least by the location filter.

For the benefit of entrepreneurs, "word of mouth" works - when clients advise their friends to a medical clinic or center. But for this you will have to form a positive image of the business and make sure that the patient is satisfied with the service.

Business promotion in "HostPokrov": what we offer

Free methods of promotion do not always bear fruit, and quick results are also not worth waiting for. If you are interested in making a profit as soon as possible and are ready to invest in the promotion of the medical business, our company has something to offer you.

We are ready to take on all the tasks of marketing and strategic planning of businesses:

• develop a website and a mobile application;
• prepare content for the site;
• attract patients with the help of SEO, contextual and targeted advertising;
• set up end-to-end analytics;
• implement CRM/ERP systems;
• we will conduct social networks.