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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
What Is Social Commerce?
What Is Social Commerce?
Social commerce is the practice of buying and selling products directly...
How Did Famous Advertisers Start Their Careers?
Many of the most famous names in advertising did not begin their careers with clear plans to...
Hamilton. (2020)
The real life of one of America's foremost founding fathers and first Secretary of the Treasury,...
How Accurate Should Our Forecasts Be?
Forecasting is an essential part of business planning, helping organizations make informed...