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The Business Development Timeline: How Long It Takes to See Real Results
Executives want results now.Founders want results yesterday.Boards want results before the next...
Which Brands Have Done Successful Guerrilla Marketing Campaigns?
Case studies and success stories that prove creativity beats budget.
Introduction: The Power...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...
How does a credit card work?
How does a credit card work?
Credit cards are one of the most widely used financial tools in the...
What Is the Sales Funnel?
The sales funnel is one of the most important concepts in sales and marketing. Almost every sales...