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Who is a Marketing Director, and what do they do?
Who is a CMO and what does he do?
A marketing director is a senior manager who is...
Understanding Human Resources: The Key to Organizational Success
Human Resources (HR) is one of the most important departments in any organization, responsible...
How Do I Start a Podcast?
Introduction
Podcasting is one of the most exciting and accessible forms of media today. Whether...
Which Brands Have Done Successful Guerrilla Marketing Campaigns?
Case studies and success stories that prove creativity beats budget.
Introduction: The Power...
Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to...