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What Strategies Can a Startup CEO Employ to Foster a Strong Company Culture?
In a startup environment, culture isn’t just an HR concern—it’s a strategic...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...
Contests
Concursus (Latin concursus - clash, coincidence) is a competition, the competition of several...
How to Create a Viral Newsbreak: Techniques and Examples
Viral newsbreaks help to achieve different KPIs: increase awareness, engagement, and audience...
Examples of guerrilla marketing – promotion through creativity in advertising with a small budget
Many have heard of the term guerrilla marketing, but few have really resorted to it, and it is an...