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Overall Satisfaction: Why It Matters and How to Measure It
Understanding how satisfied customers are with your product or service is one of the most...
Full Metal Jacket. (1987)
A pragmatic U.S. Marine observes the dehumanizing effects the Vietnam War has on his fellow...
The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged Sword
Introduction
User-Generated Content (UGC) is one of the most powerful tools in modern marketing....
The Big Lebowski. (1998)
Ultimate L.A. slacker Jeff "The Dude" Lebowski, mistaken for a millionaire of the same name,...
When Brands Should Create Their Own Media
It is important to be clear that creating, launching, and maintaining your own brand media is...