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Advanced Elements That Strengthen a Pitch
A. The “Why Now?” — Timing Justification
A strong pitch explains why your idea...
What is Content Marketing?
Content marketing is one of the most powerful approaches in modern business strategy. Unlike...
How Does Mentoring Differ from Coaching?
Mentoring and coaching are both powerful tools for personal and professional development, but...
Demand and the Determinants of Demand
In a competitive market, demand for and supply of a good or service determine the...
How to Evaluate or Measure If Your Positioning Is Working
Introduction: Positioning Is a Promise — Measurement Shows If You Kept It
Brand...