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What Mistakes Should Organizations Avoid in Public Relations?
How to Protect Your Brand, Build Trust, and Steer Clear of Common PR Pitfalls
In the fast-moving...
Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy
No matter how innovative your product or...
Is Going Viral a Guarantee of Success or Sales?
Introduction
In today’s hyperconnected world, “going viral” is the dream of...
Last Christmas. (2019)
Kate is a young woman subscribed to bad decisions. Working as an elf in a year round Christmas...
The Most Common Challenges in Copywriting (and How to Overcome Them)
Introduction: Why Copywriting Feels Harder Than It Looks
Copywriting is often romanticized. From...