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What Factors Affect Pricing?
Pricing is one of the most critical decisions in business strategy. Set it too high, and...
How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their...
A Christmas Gift from Bob (2020)
A struggling street musician finds himself the target of an animal welfare investigation that...
How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales...
What Are the Benefits of Influencer Marketing?
Why brands should leverage influencers over traditional advertising
Introduction: The New Era...