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How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike...
How Do I Tell a Good Story? The Key Elements of Powerful Storytelling in Marketing
In the world of marketing, information alone doesn’t move people — stories do. Data...
What Is a Minimum Viable Product (MVP)?
A Minimum Viable Product (MVP) is the simplest version of a product that allows a team to collect...
What is Decision Analysis?
The Use of Decision Trees and Quantitative Methods for Evaluating Choices Under Uncertainty...
What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction
In the rapidly evolving world of mobile marketing, success isn’t just about...