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Is Going Viral a Guarantee of Success or Sales?
Introduction
In today’s hyperconnected world, “going viral” is the dream of...
Common Mistakes to Avoid When Storytelling in Marketing
Storytelling has become one of the most powerful tools in modern marketing — a bridge...
Autism Spectrum: Education
Educational interventions often used include applied behavior analysis (ABA), developmental...
Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand...
What is corporate culture and why do organizations need it?
What is corporate culture and why do organizations need it?
The concept of corporate...