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The structure of costs in the long run
Key points
A production technology is the specific combination of labor,...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
How Much Does PR Cost? Understanding Pricing, Value, and ROI in Public Relations
Introduction: The Confusion Around PR Pricing
Few topics in marketing generate as much confusion...
Types of market-oriented environmental tools
Key points
The three main categories of market-oriented environmental policies are...
15 Free Tools for SEO Promotion
Website promotion is impossible without the use of various services. After all, with their help,...