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How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction
A marketing strategy without reflection is like sailing without a compass. Even the...
How Do I Handle Objections During the Closing Phase?
Handling objections effectively is one of the most critical skills in sales. Objections are not a...
Classical Studies: Exploring the Foundations of Western Civilization
Classical Studies is an interdisciplinary field of research that focuses on the languages,...
30 Questions to Ask Your Mentor
One of the greatest advantages of having a mentor is access to their knowledge, experience, and...
Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In...