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Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy
No matter how innovative your product or...
How Do I Set Sales Goals?
Setting sales goals sounds simple — until you try to do it properly. Many people either set...
How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...
How Long Do Coaching Engagements Last?
Coaching is a personalized process designed to help individuals grow, gain clarity, and achieve...
What Are the Industry Trends Affecting Competitors?
When analyzing competitors, it’s not enough to look only at what they’re doing now....