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Dacey Rankins

agregó una foto Business
2025-09-15 18:55:53 -

How Do You Measure the Success of Product Marketing?
Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-29 20:14:14 -

What Are Their Financial Metrics?
When conducting competitor analysis, one of the most revealing areas to explore is financial metrics. While marketing strategies, customer engagement, and brand identity show you how a company operates, financial data shows you how well they’re performing. Understanding competitors’ revenue, profit margins, funding, and other key numbers can help you benchmark your own business,...

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Leonard Pokrovski

agregó una foto Money
2025-09-27 16:35:30 -

What does loan-to-value mean?
What does loan-to-value mean? When it comes to borrowing money—especially for big purchases like a home or a car—you’ll often hear the term loan-to-value ratio, or LTV. It’s an important number that lenders use to measure risk and determine the terms of a loan. But what exactly does it mean, and why does it matter? Defining Loan-to-Value The loan-to-value ratio is a...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:50:33 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...

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