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Dacey Rankins

добавлена новая статья Business
2025-09-15 18:55:53 -

How Do You Measure the Success of Product Marketing?
Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-17 15:28:45 -

How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction In today’s hyperconnected economy, mobile marketing is not just an optional line item — it’s the backbone of modern digital strategy. Consumers spend more than 5 hours a day on mobile devices, and over 70% of online transactions now involve a smartphone at some stage of the buyer journey. Whether it’s through mobile search, social ads, apps, SMS, or in-app...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-29 20:14:14 -

What Are Their Financial Metrics?
When conducting competitor analysis, one of the most revealing areas to explore is financial metrics. While marketing strategies, customer engagement, and brand identity show you how a company operates, financial data shows you how well they’re performing. Understanding competitors’ revenue, profit margins, funding, and other key numbers can help you benchmark your own business,...

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Leonard Pokrovski

добавлена новая статья Деньги
2025-09-27 16:35:30 -

What does loan-to-value mean?
What does loan-to-value mean? When it comes to borrowing money—especially for big purchases like a home or a car—you’ll often hear the term loan-to-value ratio, or LTV. It’s an important number that lenders use to measure risk and determine the terms of a loan. But what exactly does it mean, and why does it matter? Defining Loan-to-Value The loan-to-value ratio is a...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-17 15:18:48 -

What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-20 15:50:33 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...

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