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Dacey Rankins

added blog Business
2025-03-19 14:55:25 -

How AI is Impacting Entrepreneurship
In recent years, Artificial Intelligence (AI) has emerged as a game-changing technology, revolutionizing industries across the globe. For entrepreneurs, AI presents an array of opportunities to innovate, streamline processes, and drive business growth. From enhancing decision-making to automating mundane tasks, AI is transforming the entrepreneurial landscape. In this article, we will explore...

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Dacey Rankins

added blog Business
2025-08-30 00:42:37 -

How Do I Set Up Google Analytics on My Website?
Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...

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Dacey Rankins

added blog Business
2025-08-30 00:38:48 -

Is Google Analytics Free to Use?
One of the reasons Google Analytics has become the most popular web analytics tool in the world is that it’s available at no cost for most users. But as with many technology products, the answer to whether it’s “free” depends on your needs, the size of your organization, and the level of insights you’re looking for. In this article, we’ll break down what...

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Dacey Rankins

added blog Business
2025-02-20 16:25:27 -

What Analytics Tools Can Help Track and Enhance My Performance?
In today’s fast-paced digital world, understanding your performance is key to improving and achieving personal and professional goals. Whether you're managing a business, tracking fitness progress, or improving your digital marketing efforts, the right analytics tools can make a world of difference. These tools not only help you monitor progress but also provide insights on how to improve...

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Dacey Rankins

added blog Business
2025-03-05 16:30:38 -

What Are Effective Marketing Strategies for Startups?
Marketing is one of the most important components of growing a successful startup. For many startups, creating awareness, building trust, and converting leads into customers are all critical goals. However, the challenge lies in developing marketing strategies that are both effective and cost-efficient. Since startups often have limited resources, focusing on high-impact marketing tactics is...

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Dacey Rankins

added blog Business
2025-08-30 00:46:02 -

What Is a Metric vs. a Dimension?
When working with analytics platforms like Google Analytics, you’ll often come across two foundational concepts: metrics and dimensions. These are the building blocks of reporting and analysis, and understanding the difference between them is essential if you want to make sense of your website data. Although the terms are sometimes used interchangeably by beginners, they mean very...

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Dacey Rankins

added blog Business
2025-08-30 00:50:41 -

What Is a Session?
When analyzing website performance in Google Analytics, one of the most frequently encountered terms is “session.” It may seem like a simple concept, but understanding how sessions are defined and measured is critical for interpreting your analytics data correctly. Many decisions about marketing effectiveness, user engagement, and conversion rates depend on how sessions are counted....

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Dacey Rankins

added blog Business
2025-04-03 15:01:37 -

What is the Best Way to Scale a Startup?
Scaling a startup is one of the most exciting yet challenging phases in an entrepreneur’s journey. After successfully establishing a product-market fit and building a solid foundation, the next step is to grow your business strategically and sustainably. However, scaling isn’t simply about increasing revenue or customer numbers—it involves streamlining operations, managing...

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Dacey Rankins

added blog Business
2025-08-30 00:33:53 -

What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal with this data?” While businesses collect massive amounts of information every day, the true value of analytics lies not in the data itself, but in how it aligns with organizational goals. Without a clear objective, even the most advanced tools and dashboards risk becoming “data for...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:37:03 -

What Skills Are Essential for a CMO?
The role of the Chief Marketing Officer (CMO) is one of the most complex in modern business. Unlike traditional executives who may focus narrowly on operations or finance, CMOs must bridge strategy, creativity, technology, data, leadership, and customer experience. To succeed, today’s CMOs need an expansive skill set that blends both hard skills (like data analysis and digital marketing)...

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