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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-28 17:19:53 -

How Long Should a Press Release Stay Online, and How Long After Distribution Is It Relevant?
Introduction: The Lifespan of News in a Digital World In the past, news was printed on paper, read once, and recycled the next day.Today, news — including press releases — lives online, archived and discoverable long after its initial publication. But that raises an important question for communicators and marketers:How long should a press release remain active online, and when...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-12-17 14:29:16 -

Selling or Closing a Business: A Guide for Entrepreneurs
Whether you're looking to move on to new opportunities or simply want to exit your business, knowing the proper steps to take is essential. Selling or closing a business involves strategic planning, legal processes, and careful consideration of your business’s worth. This article will guide you through how to value your business before selling, the steps to follow when selling, and how to...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-13 17:22:40 -

Common Mistakes to Avoid in Video Marketing
Introduction Video marketing offers enormous potential, but it also comes with pitfalls that can waste time, resources, and audience goodwill. Even businesses with significant budgets can underperform if they overlook fundamentals like audience targeting, messaging, and analytics. Avoiding common mistakes ensures that video content resonates, engages, and drives measurable business outcomes....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-28 17:17:43 -

Does a Press Release Help with SEO or Online Visibility?
Introduction: The Overlap Between PR and SEO Public relations (PR) and search engine optimization (SEO) used to be two separate worlds.PR professionals focused on relationships, storytelling, and reputation; SEO experts focused on algorithms, keywords, and backlinks. But in the modern digital ecosystem, these disciplines have converged. Today, a well-crafted press release isn’t just a...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-09-20 15:36:11 -

How Do I Craft Effective Content and Messaging That Scales?
In B2B and B2C marketing alike, content is the engine that powers awareness, engagement, and conversion. But crafting messages that resonate deeply with your audience—and then scaling them across multiple channels, markets, and buyer personas—is one of the hardest challenges marketers face. Too often, companies produce one-off campaigns or generic content that doesn’t align...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-10 17:15:39 -

How Do I Distribute and Promote My Videos to Reach My Audience?
Introduction Creating a high-quality marketing video is only half the journey. The other half—arguably the more critical one—is getting that video in front of the right people, at the right time, and in the right way. Many organizations invest heavily in production but devote minimal attention to distribution strategy, expecting content to “go viral” organically. The...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-04-04 14:12:41 -

How Do Startup Founders Split Equity with Co-Founders?
Starting a business is an exciting yet challenging journey, and one of the most crucial decisions for founders is determining how to split equity with their co-founders. This decision can set the tone for the company's culture, leadership dynamics, and long-term success. While there is no one-size-fits-all approach to equity splits, it's essential to strike a balance that reflects each...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-05-01 16:20:49 -

How Should I Split Equity with Co-Founders?
Equity distribution is one of the most critical and potentially sensitive decisions a founding team will face. While an even 50/50 split may seem like the simplest and fairest option, it often overlooks key factors that can affect the startup’s long-term success. A more thoughtful approach to equity allocation considers each founder's contributions, roles, and responsibilities. 1. Why...

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