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Dacey Rankins

adicionou um novo artigo Business
2025-09-12 20:03:33 -

You Can’t Hack the Growth of Just Anything: Why Growth Hacking Requires Product/Market Fit First
One of the most common misconceptions about growth hacking is that it can be applied to any product or service, at any time. Businesses sometimes believe that with the right referral program, viral campaign, or clever advertising hack, they can scale—even if their product is flawed. But the reality is clear: you cannot hack the growth of just anything. Growth hacking is powerful, but...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-11 16:44:03 -

Common Techniques Used in Growth Hacking
Growth hacking is all about rapid experimentation, creativity, and leveraging low-cost strategies to achieve measurable growth. Unlike traditional marketing, which may focus on brand awareness over months or years, growth hacking seeks immediate, scalable results. The right techniques allow businesses to acquire new users, retain existing ones, and maximize revenue—all while minimizing...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-17 10:51:01 -

How Can I Increase My Chances of Viral Growth?
Viral growth is one of the most coveted achievements for startups and established companies alike. The idea that your users can drive exponential growth by inviting others—without relying solely on paid marketing—seems almost magical. But virality isn’t pure luck; it’s often the result of intentional product design, smart incentives, and understanding user psychology....

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Dacey Rankins

adicionou um novo artigo Business
2025-03-06 18:21:36 -

How Can Late-Stage Startups Maintain Innovation?
As startups mature, they often face challenges in sustaining the innovation that fueled their early growth. Bureaucracy, risk aversion, and a focus on short-term profitability can hinder creativity. However, late-stage startups must continue to innovate to stay competitive, attract investment, and expand their market presence. Here are three key strategies to maintain innovation: 1. Investing...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-07 13:42:46 -

How Can Late-Stage Startups Maintain Innovation?
As startups transition into late-stage companies, maintaining innovation becomes a challenge. With increased operational complexity, market expectations, and competitive pressures, it’s crucial for these companies to stay ahead. Here are key strategies to ensure continued innovation and long-term success. 1. Investing in Research and Development (R&D) Late-stage startups must...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-18 16:56:58 -

How Do I Create a Business Plan for a Startup?
Entrepreneurs seek tips and examples tailored to startups when creating a business plan. A well-structured business plan is essential for any startup, as it serves as a roadmap for your business’s success and a tool to secure funding from investors or lenders. However, drafting a business plan for a startup is unique—startups face distinct challenges, such as proving the viability...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-06 12:56:58 -

How Do I Know If It’s the Right Time to Seek External Funding?
Securing external funding is a major milestone in a startup's journey—but timing is everything. Raising too early can dilute ownership and attract the wrong investors, while waiting too long might limit growth opportunities or cause you to miss your window in the market. So how do you know when the timing is right? Here’s how to evaluate whether your startup is ready to pursue...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:30:00 -

How Do I Measure Progress in a Lean Startup?
In a Lean Startup, progress isn’t measured by traditional business metrics like total revenue or market share. Instead, progress is tracked through learning and validated insights that help refine the product, strategy, and growth model. One of the key methods for measuring progress is innovation accounting, which involves defining, measuring, and communicating key metrics that drive...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:43:18 -

How Do You Balance Short-Term Goals with Long-Term Vision?
One of the most challenging responsibilities for leaders, executives, and especially product managers is finding the right balance between short-term goals and the long-term vision of a company. Focusing exclusively on immediate results can lead to incremental improvements but may sacrifice innovation and sustainability. On the other hand, prioritizing only long-term aspirations without...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:54:22 -

How Do You Manage the Product Lifecycle?
Every product, no matter how innovative or successful, follows a journey from conception to eventual retirement. This journey is known as the product lifecycle, and managing it effectively is one of the most important responsibilities of product marketers and product managers alike. Good product lifecycle management ensures that products deliver maximum value at each stage, adapt to changing...

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