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Describe a Launch You Worked On—What Went Well? What Would You Change?Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...0 Commenti 0 condivisioni 995 Views 0 Anteprima
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How Do I Determine the Right Price for My Product?Pricing is one of the most important strategic decisions any business makes. Set your price too high, and you risk losing customers to competitors. Set it too low, and you might not cover your costs or may even undervalue your product. Determining the right price is a balancing act that requires careful consideration of costs, market demand, customer psychology, and competitive dynamics. This...0 Commenti 0 condivisioni 3K Views 0 Anteprima
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What Is Good–Better–Best (Tiered) Pricing?When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...0 Commenti 0 condivisioni 2K Views 0 Anteprima
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What Is Price Skimming?In the world of pricing strategies, price skimming is one of the most well-known approaches for introducing new products to the market. It involves launching with a high initial price to capture early adopters who are willing to pay a premium, then gradually lowering the price over time to attract broader market segments. This strategy has been used successfully by technology companies, luxury...0 Commenti 0 condivisioni 2K Views 0 Anteprima