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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-06 18:00:55 -

Best Practices for Telemarketing Calls — Script, Approach, and Targeting for Success
Introduction Telemarketing remains one of the most powerful tools for direct customer engagement—when done right. Yet, its success depends not just on the number of calls made but on how well each call is executed. The difference between a productive conversation and a failed one often comes down to preparation, precision, and professionalism. A telemarketing campaign is not merely...

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Dacey Rankins

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2024-09-18 17:07:58 -

Dynamic Remarketing and Personalized Ads: The Ultimate Guide to User Targeting
Key Takeaways✅ Relevance and Personalization are not just buzzwords; they are essentials in the ad world. Studies show personalized ads can boost conversion rates by up to 200%. By tapping into dynamic remarketing, you're not just showing ads, you're offering tailored solutions that feel almost intuitive to your audience. ✅ A Data-Driven Strategy isn't just about collecting numbers; it's about...

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Dacey Rankins

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2025-08-21 16:35:23 -

What Role Does Customer Segmentation and Targeting Play in Product Strategy?
When it comes to building products that succeed, no company can serve “everyone.” The most successful product strategies are built on precisely understanding who the product is for, what they need, and how to reach them effectively. This is where customer segmentation and targeting become essential. Without these two elements, product strategy becomes guesswork, leading to wasted...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-13 17:09:01 -

Expanding Your Digital Strategy: Deep Dive into Multi-Channel Web Marketing and YouTube Optimization
1. Building a Multi-Channel Framework Modern web marketing is no longer about mastering one platform—it’s about creating an integrated ecosystem where every channel complements the other.Think of it as a digital orchestra: SEO is the melody, PPC provides rhythm, social media adds personality, and video delivers emotional depth. a. Start with Strategy, Not Tools Before investing...

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Dacey Rankins

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2025-04-21 18:50:29 -

How Detailed Should a Startup Biography Be?
When crafting a startup biography, one of the most important considerations is determining how much detail to include. The right level of detail depends largely on who the audience is and what they’re looking for. Whether you're addressing potential investors, customers, partners, or media outlets, tailoring the depth of your bio can make a significant difference in how your startup is...

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Dacey Rankins

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2025-12-08 18:41:04 -

How Do I Identify My Ideal Customer Profile (ICP)?
One of the biggest reasons startups fail at sales is not because their pitch is weak, or their price is wrong, or their marketing is bad — it’s because they’re selling to the wrong people. Without clearly defining your Ideal Customer Profile (ICP), every part of your sales process becomes harder: prospecting, qualifying, pitching, closing, and retention. A strong ICP is the...

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Dacey Rankins

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2025-12-08 18:35:41 -

How Do I Prospect Effectively?
Prospecting is the engine that powers every business. Whether you’re a founder, a new sales rep, or someone responsible for generating pipeline, your ability to prospect effectively determines how many conversations, meetings, and deals your company creates. Yet most people struggle with prospecting because they approach it randomly, inconsistently, or without a clear system....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-12-27 03:33:49 -

How Does Advertising Work?
Advertising surrounds us every day — on phones, websites, billboards, TV, social media, search engines, podcasts, and even inside apps and games. But while ads are everywhere, many people don’t fully understand how advertising actually works, why some ads succeed while others fail, and how businesses turn ad spend into measurable results. This article explains how advertising works...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-12-24 20:24:57 -

How Does Google AdSense Work?
Google AdSense is one of the most widely used monetization platforms on the internet, yet many publishers only understand it at a surface level. To truly optimize earnings, avoid policy mistakes, and scale revenue, you need to understand how AdSense actually works behind the scenes. This article provides a deep, step-by-step explanation of how Google AdSense works, including ad auctions,...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-06 14:26:09 -

How Does Social Media Advertising Work?
Social media has transformed how people communicate, share information, and consume content. Platforms that began as tools for personal connection have evolved into powerful marketing ecosystems used by businesses of all sizes. At the center of this transformation is social media advertising—a form of digital advertising that allows brands to reach highly specific audiences through social...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-15 18:16:23 -

How Should a Marketing Plan Vary for Different Contexts?
Introduction Marketing plans are never one-size-fits-all. Every organization — whether it’s a fledgling startup, a global enterprise, a B2B service provider, or a B2C retailer — operates within a unique environment that shapes its marketing priorities, tone, channels, and execution. Understanding how to adapt a marketing plan to your business’s context is crucial for...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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