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Dacey Rankins

added blog Business
2024-09-16 14:27:22 -

Advertising on billboards: how to attract attention and increase sales
Advertising on billboards: how to attract attention and increase salesAdvertising on billboards is not just a banal image with a slogan, it is a whole art that can capture the attention of passers-by and potential customers in a matter of seconds. Think for yourself: you are driving down the street, and your gaze is fixed on a huge stand with a bright image. Something in it hooked you, because...

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FWhoop Xelqua

added blog Holidays
2023-01-06 16:14:59 -

Calendar of holidays and sales in the USA: the best offers in online stores that are worth taking advantage of
It seems that promotions and sales last all year round. Especially in the United States. However, when you want to buy something specific cheaper, there is never a profitable offer. It sounds familiar? For everyone who has repeatedly encountered this paradox, we have prepared a calendar of sales in the United States. It is relevant not only for 2023, but also annually, since the days of sales...

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Dacey Rankins

added blog Business
2024-09-04 15:26:17 -

Email Marketing: How to Increase Sales with Email
Email Marketing: How to Increase Sales with Email Email marketing remains one of the most effective digital marketing toolsthat allows you not only to maintain constant contact with customers but also to significantlyincrease sales. Despite the rise of social media and other communication channels,email remains a powerful tool for attracting and retaining customers, with a highreturn on...

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Dacey Rankins

added blog Business
2024-09-04 16:16:10 -

From Influencer Marketing to Sales: How to Turn Popularity into Profit
In 2024, this direction is undergoing a transformation, becoming a key factor in the sales system. Influencers now not only increase brand awareness, but also influence purchasing decisions. In this article, I will share how marketers can rethink traditional methods of working with influencers so that they become real sales engines. Based on my experience and analysis of current trends, I will...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:38:59 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...

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Dacey Rankins

added blog Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

added blog Wholesale Trade
2024-03-19 16:06:35 -

Myths about wholesale sales
Many people are afraid to sell goods in bulk, as they believe that this requires large material investments and well-established large supplies. We decided to dispel a few myths about wholesale sales and share tips for starting a business 1. Any transaction of 3 units or more can be considered wholesale. The scheme of work is clear even to novice entrepreneurs. In fact, there are several...

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Dacey Rankins

added blog Business
2024-09-13 19:07:34 -

Sales leads: types and methods of attraction
What does it mean? Sales leads are users who visited the website, visited the company's page on the social network and left contacts for communication. These are not buyers yet, but they are already ready to purchase or order something. How to attract? There are different channels for attracting leads. Some of the most effective are SMM, targeted and contextual advertising. You will also need...

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Dacey Rankins

added blog Business
2024-09-13 19:20:46 -

Tools for analytics and sales management on marketplaces
In recent years, marketplaces have become an important part of sales strategies for many entrepreneurs and companies. This is due not only to the growing popularity of online shopping, but also to the ability to access a wide audience. However, successful marketplace sales management requires specialized analytics tools that will help optimize sales processes, improve product visibility, and...

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Dacey Rankins

added blog Business
2024-09-02 19:10:33 -

Why Blogging Can't Be Delegated? Or How to Forget About Sales?
I often meet experts who complain about the lack of sales through a blog, and when we start to analyze it in detail, it turns out that they themselves do not blog at all. You can find yourself an SMM specialist, but what is bad is to give them responsibility for your business and your sales. Why is it important to blog yourself? Let's figure it out... 1. The packaging of the blog, your...

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Leonard Pokrovski

added blog Business
2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:51:55 -

B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...

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Dacey Rankins

added blog Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

added blog Business
2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Dacey Rankins

added blog Business
2025-02-04 16:06:33 -

Do I Need Special Licenses or Permits?
When starting a new business, one of the most important questions to ask is whether special licenses or permits are required to operate legally. The answer largely depends on the type of business you plan to run, as well as where it's located. Licensing requirements for home-based businesses, for instance, can vary significantly based on the industry and local regulations. Understanding these...

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Dacey Rankins

added blog Business
2025-09-04 12:12:33 -

Do You Offer Any Discounts or Promotions?
When customers interact with a business, one of the most frequent questions they ask is: “Do you offer any discounts or promotions?” It’s a simple question, but it reflects a powerful truth about human psychology: everyone loves a deal. Discounts and promotions can influence purchasing behavior, shape brand perception, and even determine long-term loyalty. For businesses,...

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Leonard Pokrovski

added blog Industrial Goods and Services
2024-03-12 21:44:53 -

How are 3D printers used in industrial research and development? Industrial 3D Printer Buying Guide
How are 3D printers used in industrial research and development? Industrial 3D Printer Buying Guide In this article, you will learn how 3D printers are used in different industries and what you should look for when choosing equipment for each industry. The use of 3D printers for industrial research and development has made it...

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Dacey Rankins

added blog Business
2025-03-31 15:51:14 -

How Can I Validate My Business Idea Without Significant Funding?
Validating a business idea is an essential step in the entrepreneurial process, but many aspiring entrepreneurs are hesitant to move forward due to concerns about the cost of validation. The good news is that validating a business idea doesn’t need to involve substantial funding. In fact, there are several cost-effective methods to test the viability of your concept, allowing you to...

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Dacey Rankins

added blog Business
2025-02-24 15:58:14 -

How Do Content Creators Earn Money?
Content creation has transformed into a viable career path for millions of individuals, with creators monetizing their work in increasingly diverse and innovative ways. The rise of social media platforms and digital tools has made it possible for creators to build personal brands, engage with global audiences, and generate income directly from their content. But how exactly do content creators...

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