Market competition can provide an incentive for discovering new technology—a firm can earn higher profits by finding a way to produce products more cheaply or to create products with characteristics consumers want. As Gregory Lee, CEO of Samsung said, “Relentless pursuit of new innovation is the key principle of our business and enables consumers to discover a world of possibilities with technology.”

An innovative firm knows that it will usually have a temporary edge over its competitors and thus an ability to earn above-normal profits before competitors can catch up.

In certain cases, however, competition can discourage new technology, especially when other firms can quickly copy a new idea.

Consider a pharmaceutical firm deciding to develop a new drug. On average, it can cost $800 million and take more than a decade to discover a new drug, perform the necessary safety tests, and bring the drug to market. If the research and development, R&D, effort fails—and every R&D project has some chance of failure—then the firm will suffer losses and could even be driven out of business.

If the project succeeds, then the firm’s competitors may figure out ways of adapting and copying the underlying idea without having to pay the costs themselves. As a result, the innovative company will bear the much higher costs of the R&D and will enjoy, at best, only a small, temporary advantage over the competition.

Many inventors over the years have discovered that their inventions brought them less profit than they might have reasonably expected.

Eli Whitney invented the cotton gin, but then southern cotton planters built their own seed-separating devices with just a few minor changes from Whitney’s design. When Whitney sued, he found that the courts in southern states would not uphold his patent rights. Thomas Edison still holds the record for most patents granted to an individual. His first invention was an automatic vote counter, but despite the social benefits, he could not find a government that wanted to buy it. Gordon Gould came up with the idea behind the laser in 1957. He put off applying for a patent and—by the time he did apply—other scientists had laser inventions of their own. A lengthy legal battle resulted in which Gould spent $100,000 on lawyers before he eventually received a patent for the laser in 1977. Compared to the enormous social benefits of the laser, Gould received relatively little financial reward. In 1936, Turing delivered a paper titled, "On Computable Numbers, with an Application to the Entscheidungsproblem," in which he presented the notion of a universal machine—later called the Universal Turing Machine and then the Turing machine—capable of computing anything that is computable. The central concept of the modern computer was based on Turing’s paper.

A variety of studies by economists have found that the original inventor receives only one-third to one-half of the total economic benefits from innovations, while other businesses and new product users receive the rest.