It seems that promotions and sales last all year round. Especially in the United States. However, when you want to buy something specific cheaper, there is never a profitable offer. It sounds familiar? For everyone who has repeatedly encountered this paradox, we have prepared a calendar of sales in the United States. It is relevant not only for 2023, but also annually, since the days of sales in the United States are cyclical and repeat from year to year. Save this article, I guarantee that you will return to it.

When are discounts in American online stores?
We have selected the most important holidays or other special events during which stores make decisions about sales and promotions.
Sales in America: let's start with the beginning of the calendar year
The best promotions of January
From January 1, New Year's discounts will start on the Internet. In this case, it's worth looking into the email inbox because some stores send their customers congratulations with a discount code attached or with information about a short, usually one-day promotion. In the first days of the new year, discounts are mainly on fashion, health and beauty products:

women's boots;
cosmetics (Sephora, Douglas, Kiko);
women's bags.
Blue monday
Blue Monday is the most depressing day of the year and usually falls on the third Monday in January. Online stores try to improve the mood of their customers and often offer free shipping on that day or discount codes that are valid only for one day. Stores with different assortments decide on such a promotion.

Grandparents Day
This is the first opportunity after Christmas to buy a gift for a loved one. So the stores offer different types of gifts for the elderly. On sales days in the United States, you can order jewelry, wallets, handbags and even humorous T-shirts for grandparents.
Sale February
Valentine's Day
Valentine's Day is the most important holiday of lovers almost all over the world. Stores are fighting for customers, which is expressed in very interesting offers. Consumers get a large selection of promotions mainly among cosmetics, women's underwear, small gifts and jewelry. Some stores also decide to combine offers in pairs. For example, a pair of wristwatches: men's and women's on the occasion of Valentine's Day can cost 30% cheaper.

When discounts on American sites for Valentine's Day, buy:

underwear;
women's or men's toilet water and perfumes;
accessories;
trappings.
Winter Sale Final
Late February and early March are the last chance to take advantage of the winter sale. This is the period when discounts in the United States on clothes and shoes are the largest, but you need to remember that the offer will be very limited. In many stores, only the latest products of less popular sizes will remain. However, for us this is the best opportunity to save a lot of money and prepare for the next winter season.
Promotions and sales in America: March
Women's Day
On March 8 and a few days before World Women's Day, online retailers focus on promoting women's offerings. Discounts and sales mainly include gifts, cosmetics and accessories. Stores create special sets for women, which makes it easier for men who do not know which gift to choose.

The first day of real spring

On March 21, the first promotions of spring collections will start. This is the perfect time for stores to present a new offer. A slight reduction in prices on this day will encourage you to change your winter wardrobe to a spring one. Many stores also offer free shipping. However, a real decline in prices will have to wait until June.

Air Max Day 26 March
This unusual holiday is a great opportunity to purchase the recently fashionable Air Max sneakers from Nike. It is worth visiting sports shoe stores, because on this day you will find a significant reduction in prices for some models.

The best promotions in April
Easter Promotions
In the period before Easter, it is worth thinking about updating the home decor. Therefore, stores offer interesting promotions on everything from household goods to decor. The closer to Easter, the cheaper all Christmas toys are. The biggest sales will begin just after Christmas, when stores will want to get rid of the assortment.
The best promotions in May and June
Mother's Day
Already a few days before Mother's Day, online stores offer sales in America. They promote everything that can be used as a gift. You should think about this in advance and make a purchase online. This will be more profitable than buying at the last minute in regular stores.

Children's Day
By June 1, which is Children's Day, the Internet is literally obsessed with toys, electronic gadgets and children's clothing. This is the second time after Christmas that you can find a good opportunity for the youngest members of our family. More and more people consciously choose toys, preferring creative and wooden ones. In this case, we recommend buying Lego bricks. On the Internet, they are cheaper by 20-30% than in stationary stores in Ukraine, even outside the period of the advertising campaign. For children's toys, go to SMYK, N11, Marka Bebe, etc.

Father's Day
For Father's Day, online stores are preparing promotions for men's perfumes, watches or small electronic gadgets. If there are problems with the choice of a gift, a virtual visit to the store will definitely dispel doubts. Some stores prepare a list of ideas, divided into several price categories.
July Special Offers
Summer Sales
In July, there is no special reason for shopping, which does not mean that there are no discounts in online stores. On the contrary. This month begins a big summer sale in the United States. The offer is extensive, and the closer to autumn, the lower the prices. During this period, you can buy cheap sports shoes, dresses, summer clothes and sunglasses (Zara, Mango, Bershka, etc.).
Best Deals & Sales: August
Back to school
In August, there is a stir among the parents of children returning to school. This can be seen not only in stationery stores, but also on the Internet. The action includes backpacks, school supplies, children's clothing and shoes. This is a good time to arm your child before the start of the school year. Some electronics stores also offer tablets, laptops, and printers at discounted prices, which is sure to be useful for high school students. The "Back To School" campaign will last almost until the end of September.
Autumn sales
Halloween - a night of shopping
Most often, October 31 is the time when discounts in American online stores on almost all goods. Brands are trying to sell autumn collections and are already preparing for winter sales.

Black Friday and Cyber Monday
The beginning of winter sales in America and Europe. Discounts for Black Friday are presented in almost every category: clothing, electronics, household goods, goods for children, etc. This should definitely be used.
Winter sales in the USA
Christmas
Basically, by Christmas (December 25), discounts are already gaining momentum. Many products can be ordered at a reduced price of up to 70%. Hurry up to take advantage of the best offers.