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Calendar of holidays and sales in the USA: the best offers in online stores that are worth taking advantage ofIt seems that promotions and sales last all year round. Especially in the United States. However, when you want to buy something specific cheaper, there is never a profitable offer. It sounds familiar? For everyone who has repeatedly encountered this paradox, we have prepared a calendar of sales in the United States. It is relevant not only for 2023, but also annually, since the days of sales...0 Comments 0 Shares 26K Views 0 Reviews
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Email Marketing: How to Increase Sales with EmailEmail Marketing: How to Increase Sales with Email Email marketing remains one of the most effective digital marketing toolsthat allows you not only to maintain constant contact with customers but also to significantlyincrease sales. Despite the rise of social media and other communication channels,email remains a powerful tool for attracting and retaining customers, with a highreturn on...0 Comments 0 Shares 12K Views 0 Reviews
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From Influencer Marketing to Sales: How to Turn Popularity into ProfitIn 2024, this direction is undergoing a transformation, becoming a key factor in the sales system. Influencers now not only increase brand awareness, but also influence purchasing decisions. In this article, I will share how marketers can rethink traditional methods of working with influencers so that they become real sales engines. Based on my experience and analysis of current trends, I will...0 Comments 0 Shares 14K Views 0 Reviews
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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...0 Comments 0 Shares 3K Views 0 Reviews
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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...0 Comments 0 Shares 4K Views 0 Reviews
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How Is Business Development Different From Sales or Marketing?Business development, sales, and marketing often get mixed up — sometimes even by the companies hiring for these roles. It’s very common to see job listings labeled “Business Development” when they’re actually sales positions. It’s also common for business development professionals to work closely with marketing teams and have overlapping responsibilities....0 Comments 0 Shares 547 Views 0 Reviews
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Is Going Viral a Guarantee of Success or Sales?Introduction In today’s hyperconnected world, “going viral” is the dream of countless marketers, content creators, and entrepreneurs. The idea of a single video, meme, or post reaching millions of people overnight has an undeniable allure — it promises instant fame, massive visibility, and potentially explosive growth. However, the reality is far more complex. While...0 Comments 0 Shares 1K Views 0 Reviews
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Myths about wholesale salesMany people are afraid to sell goods in bulk, as they believe that this requires large material investments and well-established large supplies. We decided to dispel a few myths about wholesale sales and share tips for starting a business 1. Any transaction of 3 units or more can be considered wholesale. The scheme of work is clear even to novice entrepreneurs. In fact, there are several...0 Comments 0 Shares 36K Views 0 Reviews
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Sales leads: types and methods of attractionWhat does it mean? Sales leads are users who visited the website, visited the company's page on the social network and left contacts for communication. These are not buyers yet, but they are already ready to purchase or order something. How to attract? There are different channels for attracting leads. Some of the most effective are SMM, targeted and contextual advertising. You will also need...0 Comments 0 Shares 13K Views 0 Reviews
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B2B MarketingB2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...0 Comments 0 Shares 31K Views 0 Reviews
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B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their InfluenceUnlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...0 Comments 0 Shares 4K Views 0 Reviews
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B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their InfluenceIn B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...0 Comments 0 Shares 5K Views 0 Reviews
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Best Practices for Telemarketing Calls — Script, Approach, and Targeting for SuccessIntroduction Telemarketing remains one of the most powerful tools for direct customer engagement—when done right. Yet, its success depends not just on the number of calls made but on how well each call is executed. The difference between a productive conversation and a failed one often comes down to preparation, precision, and professionalism. A telemarketing campaign is not merely...0 Comments 0 Shares 1K Views 0 Reviews
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Business Development – Foundations, Strategy, Operations & Common QuestionsIntroduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...0 Comments 0 Shares 2K Views 0 Reviews
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Describe a Launch You Worked On—What Went Well? What Would You Change?Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...0 Comments 0 Shares 4K Views 0 Reviews
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Do I Need Special Licenses or Permits?When starting a new business, one of the most important questions to ask is whether special licenses or permits are required to operate legally. The answer largely depends on the type of business you plan to run, as well as where it's located. Licensing requirements for home-based businesses, for instance, can vary significantly based on the industry and local regulations. Understanding these...0 Comments 0 Shares 14K Views 0 Reviews
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Do You Have to Recruit People (Your "Downline") to Earn Income in MLM?Introduction If you’ve ever been invited to join a multilevel marketing (MLM) opportunity, you’ve likely heard phrases like “You don’t have to recruit” or “You can earn just by selling products.” In theory, that statement is partially true — but in practice, recruitment almost always plays a decisive role in determining who earns real money....0 Comments 0 Shares 3K Views 0 Reviews
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Do You Offer Any Discounts or Promotions?When customers interact with a business, one of the most frequent questions they ask is: “Do you offer any discounts or promotions?” It’s a simple question, but it reflects a powerful truth about human psychology: everyone loves a deal. Discounts and promotions can influence purchasing behavior, shape brand perception, and even determine long-term loyalty. For businesses,...0 Comments 0 Shares 3K Views 0 Reviews
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How are 3D printers used in industrial research and development? Industrial 3D Printer Buying GuideHow are 3D printers used in industrial research and development? Industrial 3D Printer Buying Guide In this article, you will learn how 3D printers are used in different industries and what you should look for when choosing equipment for each industry. The use of 3D printers for industrial research and development has made it...0 Comments 0 Shares 42K Views 0 Reviews
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